Celebrating Seven Decades of Excellence: HEU's Anniversary Identity

Li Tiebin Crafts a Legacy in HEU's 70th Anniversary Logo

The 70th anniversary of Harbin Engineering University (HEU) is a historic occasion, and the creation of its anniversary logo and visual identity system by Li Tiebin is a tribute to the institution's enduring legacy. The design is a harmonious blend of HEU's rich history and its vibrant campus culture, ingeniously integrating maritime motifs and historical milestones from 1953 to 2023. The logo's wave-like lines elegantly form the number "70," while the university's main building anchors the design, symbolizing HEU's foundation and progress.

Li Tiebin's design stands out for its thoughtful integration of HEU's historical elements with symbolic graphics that resonate with the campus culture. The primary color palette of blue and red pays homage to the ocean's vastness and the university's historical significance. This design not only celebrates the university's achievements but also fosters a sense of unity and pride among the HEU community, encouraging them to look forward to a future filled with promise.

The realization of this design involved simplifying complex graphics into a clean and modern aesthetic. The visual identity system was designed for versatility, with applications ranging from print to three-dimensional badges, ensuring that the design could be adapted to various contexts and technologies. Li Tiebin's meticulous approach to the design process considered every detail, from initial sketches to the final production, adhering to the highest standards of design and manufacturing.

Li Tiebin's work on the HEU anniversary logo and visual identity system is a testament to the power of design in capturing the essence of an institution. The project spanned over a year, culminating in a series of anniversary-related graphic prints, multimedia displays, and cultural and creative products. The collaborative effort required close coordination with the university's departments, resulting in a successful launch on the anniversary day that garnered widespread praise.

The design's success lies in its ability to distill 70 years of HEU's history into a narrative that is both visually compelling and emotionally resonant. Through extensive research and creative exploration, Li Tiebin has crafted a visual language that not only honors the university's past but also inspires its future. The resulting logo and visual identity system are a celebration of HEU's journey, a narrative told through the universal language of design.

Li Tiebin's work has not gone unnoticed in the design community. The HEU 70th anniversary logo and visual identity system were awarded the prestigious Silver A' Design Award in the Graphics, Illustration, and Visual Communication Design category for 2024. This accolade is a recognition of Li Tiebin's exceptional design skills and his ability to create a visual identity that truly embodies the spirit of Harbin Engineering University.